About us

Anubis Athletica was built on the belief that what you wear can influence how you carry yourself through the world.

Founded by Richard LaRoche, a former Navy medic with 12 years of service and a lifelong background in fitness, Anubis Athletica was shaped by discipline, self-reflection, and personal transformation.

The brand was created from a simple idea: apparel should support your life, not complicate it. It should move with you through training, travel, work, and everyday routines while still feeling refined, comfortable, and intentional.

That philosophy lives in every piece we create. From premium fabrics to functional design details, Anubis Athletica is built to deliver performance without sacrificing presence. Signature pieces like the Urban Flex Cargo Joggers reflect that balance through comfort, utility, and clean, understated design.

Designed to move with you — not interrupt your life.

The name Anubis represents protection, guidance, and renewal — not as mythology, but as principles. To us, it speaks to shedding what no longer serves you, moving forward with intention, and carrying yourself with quiet strength. That same mindset shapes the way we design: durable, purposeful, and free of unnecessary noise.

Anubis Athletica is for those who value progress over perfection. For those who understand that confidence is cultivated, not claimed. And for those who want apparel that reflects who they are becoming — not who they used to be.

This is not fast fashion.
This is apparel designed to support the work you’re already doing.